The Mechanics of Magick: The Spell of Repetition- Episode 4: The Slogan, the Liturgy, and the Crowd

Bibliography

**Advertising, Branding, and Consumer Identity**

Aaker, *Managing Brand Equity* (1991); Bernays, *Biography of an Idea* (1965); Bernays, *Propaganda* (1928); Ewen, *Captains of Consciousness* (1976); Keller, *Strategic Brand Management* (1998); McCracken, “Culture and Consumption,” *JCR* 13 (1986): 71–84; Schudson, *Advertising, the Uneasy Persuasion* (1984); Tye, *The Father of Spin* (1998); Zajonc, “Attitudinal Effects of Mere Exposure,” *JPSP* 9 (1968): 1–27.

**Propaganda, Language, and Ideology**

Ellul, *Propaganda* (1965); Klemperer, *The Language of the Third Reich* (2000); Lasswell, *Propaganda Technique in the World War* (1927); Lifton, *Thought Reform and the Psychology of Totalism* (1989; orig. 1961); Stanley, *How Propaganda Works* (2015).

**Framing, Agenda Setting, and Public Attention**

Entman, “Framing,” *Journal of Communication* 43 (1993): 51–58; Iyengar, *Is Anyone Responsible?* (1991); Lippmann, *Public Opinion* (1922); McCombs, *Setting the Agenda* (2014); McCombs and Shaw, “The Agenda-Setting Function of Mass Media,” *POQ* 36 (1972): 176–87; Noelle-Neumann, *The Spiral of Silence* (1993).

**Dehumanization and Moral Disengagement**

Bandura, “Moral Disengagement in the Perpetration of Inhumanities,” *PSPR* 3 (1999): 193–209; Haslam, “Dehumanization,” *PSPR* 10 (2006): 252–64; Haslam and Loughnan, “Dehumanization and Infrahumanization,” *ARP* 65 (2014): 399–423; Kelman, “Violence Without Moral Restraint,” *JSI* 29 (1973): 25–61.

**Repetition, Misinformation, and Online Diffusion**

Bail, *Breaking the Social Media Prism* (2021); Berger and Milkman, “What Makes Online Content Viral?” *JMR* 49 (2012): 192–205; Brady et al., “Emotion Shapes the Diffusion of Moralized Content,” *PNAS* 114 (2017): 7313–18; Pennycook et al., “Prior Exposure Increases Perceived Accuracy of Fake News,” *JEP:G* 147 (2018): 1865–80; Pennycook et al., “Fighting COVID-19 Misinformation,” *Psychological Science* 31 (2020): 770–80; Vosoughi, Roy, and Aral, “The Spread of True and False News Online,” *Science* 359 (2018): 1146–51.

**Availability, Consensus, and Social Silence**