8-FIGURE FOUNDER: #1 Boring Business That Makes Millionaires

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In this episode, we sit down with Peter Roth, serial entrepreneur and founder of Scalefy, the go-to expert for building outsourced call centers for seven and eight-figure home services companies. Peter opens up about immigrating from Ukraine at age 2, growing up working as a pin boy in his father's bowling alley until a gang shooting ended it overnight, getting fired from every job he ever had, and building a cigar bar that generated just under $3M a year — a business he still owns today. He also tells the wild story of a trusted employee who sent a Sunday night extortion email demanding $22,000 a week, hijacked the company Slack account, deleted Peter's access, and began contacting clients as the new "owner." Peter breaks down how he responded, what it cost him, and the hard lessons that came from it. Plus, why call centers are one of the most underrated lead generation tools in business — and why federal robocalling laws prevent AI from ever fully replacing human cold callers.

💬 What We Cover:

- Immigrating from Ukraine at age 2 and growing up with a hustle-or-starve mentality

- His father's journey: two dry cleaners → a repossessed 40-lane bowling alley bought for pennies on the dollar

- Working as a pin boy — ended by a gang shooting in the parking lot

- Getting fired from every job after college — and realizing he wasn't built to work for anyone

- Opening a cigar kiosk at 24 with wedding and bar mitzvah money — still owns it 25+ years later

- How a fraudulent eviction lawsuit accidentally pulled him into HVAC

- Selling his HVAC company to a private equity-backed buyer around age 42

- How nearly $250K in losses made him the call center expert he is today