Best of The Playbook: "Unsustainable" Only Gets Used When Athletes Start Getting Paid - Jay Bilas

Send us Fan Mail In this episode re-release with Jay Bilas, we challenge the idea that NIL and the transfer portal are “unsustainable” by following where college sports money actually goes and who benefits when budgets keep expanding. We argue that athletes are the revenue drivers, and any real fix should look like contracts, representation, and smarter spending rather than one-sided restrictions. • why “unsustainable” gets used selectively when athlete pay rises • facilities and staff...