The Real Role of Search Campaigns in eCom | EP 127

<p>In Episode 127 Gene breaks down the real job of search campaigns inside an eCommerce strategy and explains why the smartest PPC managers use search and Performance Max together.Timestamps02:06 Main Idea</p><p>02:32 Don&#39;t Expect the Same ROAS</p><p>03:14 Search + PMax, Not Search vs. PMax</p><p>06:04 Brand Can Distort the Numbers</p><p>07:16 Find an Anchor Keyword</p><p>09:48 Manual CPC Still Has a Place</p><p>10:53 Search Is Market Research</p><p>11:44 Build Around Proven Intent</p><p>12:54 Incrementality over Campaign ROAS</p><p>13:53 Control the Investment, Don&#39;t Automatically Kill Search</p><p>17:49 Closing TakeawayGene &amp; Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave</p>