
← The Principals14 jul · 49 min
Ep. 117 - Summer Book Series- Exactly What to Say Part 2
We're revisiting one of our favorite episodes as part of our summer book series! In this follow-up to our original breakdown of Exactly What to Say, Ashley and Lauren get tactical — pulling real scripts from the book's field guide and testing them against actual scenarios agents face every day.They dig into what to say when an expired listing seller refuses to lower their price, how to handle classic FSBO objections ("I can sell my house without you"), the right way to respond to "I'm just browsing" leads, buyer's remorse after a winning offer, and sellers who insist on waiting for the "busy season." Along the way, they don't just recite the book's suggested lines — they rework several of them into scripts that actually sound like a real person talking, not a sales robot.Whether you're new to the business or a seasoned agent looking to sharpen your talk tracks, this episode is packed with practical, ready-to-use language for the conversations that make or break a deal.