Ep. 118 - Summer Book Series Unreasonable Hospitality: The Real Estate Playbook Hiding in a Michelin-Starred Restaurant

This week on our Summer Book Series, Ashley and Lauren dig into Unreasonable Hospitality by Will Guidara — the book behind the rise of Eleven Madison Park, once ranked the #1 restaurant in the world. From the infamous hot dog story to the "rule of 95.5," they break down how obsessive attention to the little things creates unforgettable experiences — and why that same philosophy is the untapped edge in real estate. Expect talk of rookie smarts, choosing your rivals wisely, the difference between excellence and hospitality, and how to build enough margin in your business to be generous without being irresponsible. If you've ever wondered how to turn a transaction into a moment your client remembers for years, this one's for you.