Episode 44: Why Startup Storytelling is a Good Investment

<p>How do you make your quantum startup stand out in an industry where every company name starts with the letter Q? One powerful way to do that is to tell the stories of the people building the technology. <strong>Christopher Godfree</strong>, <strong>Commercial Director at Across the Pond</strong>, has worked with Ai executives, robotics experts and Google’s Quantum Team to explain how their work will change the world. In this episode of The Quantum Spin by HKA, Christopher and host Veronica Combs discuss how storytelling can derisk deep tech investments and why it’s important to do more than just explain how something works to attract new employees and investment.</p><p>00:00 Welcome to Quantum Spin</p><p>00:46 Meet Christopher Godfree</p><p>01:59 Making Complex Human</p><p>03:55 Finding Quantum Use Cases</p><p>08:29 Storytelling Grows Business</p><p>11:30 Engineers as Story Fuel</p><p>13:21 Google Quantum Launch Playbook</p><p>16:12 Branding That Stands Out</p><p>20:15 Storytelling at Tech Speed</p><p>24:45 Culture and Quantum Narratives</p><p>26:50 What’s Next and Wrap Up</p><p><strong>Christopher Godfree</strong> is the Commercial Director of <a href="https://acrossthepond.com/" target="_blank" rel="ugc noopener noreferrer"><strong>Across the Pond</strong></a>, the creative consultancy and studio in one. Based in London, but with teams in San Francisco and Singapore, he works with some of the world&#39;s fastest-growing tech businesses, helping them tell more effective stories about their science and technology. He has worked in communications for twenty years, including at a scale up tech business in Tokyo, ad agency JWT London, and the BBC.</p><p>Host <strong>Veronica Combs</strong> is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients at HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 15 years.</p><p><strong>Connect with Veronica on LinkedIn:</strong><a href="https://www.linkedin.com/in/veronicacombs/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><strong>Connect with HKA Marketing Communications on LinkedIn at</strong></p><p><a href="https://www.linkedin.com/company/hka-inc--public-relations/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/hka-inc--public-relations/</a> or on our website <a href="https://hkamarcom.com/" target="_blank" rel="ugc noopener noreferrer">https://hkamarcom.com/</a> </p><p><br></p>