Episode 36: Turning Quantum Potential into Strategic Plans

<p>Government, business and innovation have always been intertwined and quantum tech is no exception. In this episode of <strong>The Quantum Spin by HKA</strong>, <strong>Petra Söderling</strong>, <strong>CEO of Petra Söderling and Company</strong>, explains how government investments in deep tech pay off for private companies that commercialize the inventions. Petra also shares the details of her unique career, from working at Nokia to launching her own startups to drafting quantum strategies for the EU. This episode covers the intricacies of quantum policy, the importance of standards in technology, and the role of government in fostering innovation.</p><p><br></p><p>00:00 Introduction to Quantum Spin Podcast</p><p>00:34 Meet Petra Söderling: A Journey Through Quantum</p><p>00:56 Drafting the EU Quantum Strategy</p><p>03:14 The Importance of Standardization in Quantum</p><p>05:51 EU Quantum Strategy: Communication Networks and Grand Challenges</p><p>09:16 Government&#39;s Role in Innovation</p><p>18:04 Petra&#39;s Entrepreneurial Ventures</p><p>21:31 The Future of Quantum and Ethical Considerations</p><p>24:30 Storytelling in Quantum Technology</p><p>27:46 Conclusion and Podcast Information</p><p><br></p><p><strong>Petra Söderling</strong> is a Finnish-American innovator and strategist specializing in government and innovation. She has held executive roles at Nokia, founded two startups, and advised the World Bank and European Investment Bank on deep tech. She serves as Head of Government and Consortium Relations at the Quantum Strategy Institute and is author of <em>Government and Innovation</em> (2023). <a href="https://petrasoderling.com/" target="_blank" rel="noopener noreferer">https://petrasoderling.com/</a></p><p><br></p><p>Host <strong>Veronica Combs</strong> is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with <strong>HKA Marketing Communications,</strong> the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 15 years.</p><p><strong>Connect with Veronica on LinkedIn:</strong><a href="https://www.linkedin.com/in/veronicacombs/"><u>⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠</u></a></p><p><strong>Connect with HKA Marketing Communications on LinkedIn at</strong></p><p><a href="https://www.linkedin.com/company/hka-inc--public-relations/"><u>https://www.linkedin.com/company/hka-inc--public-relations/</u></a> or on our website at <a href="https://hkamarcom.com/"><u>⁠⁠ ⁠⁠⁠https://hkamarcom.</u></a><br></p>