The Purpose Pledge: Changing Capitalism As We Know it, with Dr Bronner’s Les Szabo

‘Dr. Bronner’s Has a Plan to Change Capitalism as We Know It.’ That’s the headline that Inc. Magazine ran with on the recent launch of the Purpose Pledge. Describing it as ‘a new gold standard of social entrepreneurship,’ the article led off with this: ‘The B Corp and the billionaires’ Giving Pledge are broken—so says the team at Dr. Bronner’s.’ Well, it might be a bit more nuanced than that, but Bronner’s has discontinued its B-Corp certification. I spoke with CEO, David Bronner, at th...