#413 – How Cyril Golub chose the ground Amazon can never stand on

A story about picking a fight your biggest competitor cannot win.

This episode is for founders who believe the only answer to a bigger player copying them is to build faster.

Most founders fear the day the giant copies them.

It happened to Cyril Golub, CEO of Jinnify — Amazon shipped what they'd built within months. He'd spent twenty years inside e-commerce, long enough to know how marketplaces actually make their money.

So, his answer wasn't to beat them by building faster.

This inspired me to invite Cyril to my podcast. We explore why the strongest position isn't the one you defend, but the one your competitor cannot afford to take. Cyril shares what twenty years inside e-commerce taught him about reading a competitor. You'll discover what he saw in Amazon's business model that decided how he competes.

We also zoom in on two of the 10 traits that define remarkable software companies:

Master the art of curiosity Aim to be different, not just betterBoth are chapters in The Remarkable Effect.

Cyril's story proves that remarkable companies don't out-build the giant. They choose ground the giant cannot take without damaging itself.

Here's one of Cyril's quotes that captures how he thinks about growth:

"The company should be ready to change, probably completely change level by level, and the main limiter here is the mindset of the founder and CEO."

By listening to this episode, you'll learn: