493: Stop Guessing What’s Wrong With Your Roofing Business

A $4 million roofing contractor is busy and short on cash. He thinks he needs more leads. But once we examine the whole business, the real problems are somewhere else.

A roofing contractor calls me and says:

Dave, we’re doing $4 million a year. We’re busy, but there’s never enough cash. I think we need more leads.Maybe he does.

But what if leads aren’t the problem? What if spending more money on marketing actually makes things worse?

In this episode, I walk through a fictional $4 million roofing company using the same whole-business approach behind my new Roofing Business Health Check.

We examine all three legs of a healthy roofing business:

• Sell Work

• Do Work

• Keep Score

The owner thinks he needs more leads, but we find missed calls, estimates nobody followed up on and old opportunities sitting untouched in the CRM.

Then we look at production. Sales promises aren’t making it into the job package, change orders aren’t always collected and completed jobs aren’t being properly job-costed.

Finally, we examine the numbers. Gross profit is slipping, overhead is growing and the owner is running a $4 million company without a clear financial scorecard.