Farron Clark Reveals What Actually Makes A Brand Go Viral On Social Media | The LuxeGen Group Chat

<p>The girls are joined by Farron Clark – marketing expert, content creator and ASOS’s new marketing insider – to talk about careers, social media and the campaigns everyone has an opinion on right now.</p><p>Farron shares how she built her career without university or formal training, going from working in small beauty and fashion teams to building her own platform around life in marketing. She also reveals the story behind the viral ‘Farron Clark Effect’, why you shouldn’t wait for the perfect moment to start creating content and what her new role at ASOS actually involves.</p><p><br /></p><p>Elsewhere, the girls unpack ‘brand LARPing’, debate whether nostalgia marketing has officially gone too far and dissect the celebrity partnerships that work – and those that don’t. From Willow Smith x Free People and Kylie Jenner x Alo to Emma Chamberlain x J.Crew, expect plenty of marketing hot takes. Plus, Farron reveals the brands she thinks are genuinely getting social right – and the products currently worth adding to the basket.</p><p><br /></p><p>PANEL</p><p>Anna Aitken | <a href="https://www.instagram.com/annalouiseaitken/" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/annalouiseaitken/</a> </p><p>ASOS Libra Mesh Mary Jane Ballets: <a href="https://on.ltk.com/+d7E1hcrlu4i2kNXGWAdUXw" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+d7E1hcrlu4i2kNXGWAdUXw</a> </p><p>Farron Clark: <a href="https://www.instagram.com/farronclark/?hl=en" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/farronclark/?hl=en</a> </p><p>ASOS Funnel Neck Belted Hem 80s Sport Jacket: <a href="https://on.ltk.com/+FwKxjmwFVwcmvE7QMXfpXg" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+FwKxjmwFVwcmvE7QMXfpXg</a> </p><p>COLLUSION X006 XL Balloon Low Rise Jean In Stonewash: <a href="https://on.ltk.com/+uxHoc8fTYJScKJomZPMMxQ" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+uxHoc8fTYJScKJomZPMMxQ</a> </p><p>ASOS DESIGN Rosario slouch kitten heel boots in black: <a href="https://on.ltk.com/+XBtGGKcbW35k2tz4z7iaUw" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+XBtGGKcbW35k2tz4z7iaUw</a> </p><p>Daisy Reed | <a href="https://www.instagram.com/daisreed/?hl=en" rel="ugc noopener noreferrer" target="_blank">https://www.instagram.com/daisreed/?hl=en</a> </p><p>Aligne Mavis Suede Jacket: <a href="https://on.ltk.com/+ewzBd91Ib1bqcfpRmMGPTw" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+ewzBd91Ib1bqcfpRmMGPTw</a> </p><p>Topshop Cinch Low Rise Relaxed Jean | <a href="https://on.ltk.com/+KZcrCHV1QfmTRngGerg1rw" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+KZcrCHV1QfmTRngGerg1rw</a> </p><p>Melissa x Ganni Heels: <a href="https://www.melissashoes.co.uk/collections/melissa-x-ganni/products/thong-kitten-heel-x-ganni-black-m" rel="ugc noopener noreferrer" target="_blank">https://www.melissashoes.co.uk/collections/melissa-x-ganni/products/thong-kitten-heel-x-ganni-black-m</a> </p><p>THINGS WE ARE LOVING: </p><p>Caia Instant Cleaner: <a href="https://on.ltk.com/+ROFLfLyPI1ZSi73pLeg3HQ" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+ROFLfLyPI1ZSi73pLeg3HQ</a> </p><p>Never Fully Dressed Black Daphne Skirt | <a href="https://on.ltk.com/+tGRHy2CvKDuMH-G34JJMLg" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+tGRHy2CvKDuMH-G34JJMLg</a> </p><p>Skims Tangle Teaser | <a href="https://on.ltk.com/+Ru4V18gM8LfPZ1iBti2S1Q" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+Ru4V18gM8LfPZ1iBti2S1Q</a> </p><p><br />Mood Stones Kylie Jenner Collection Eau De Parfum Velvet Brew | <a href="https://on.ltk.com/+FBpOl7PBq58sPgfyfI8Kwg" rel="ugc noopener noreferrer" target="_blank">https://on.ltk.com/+FBpOl7PBq58sPgfyfI8Kwg</a> <br /></p>