Why Scar Care Is Beauty's Most Overlooked Category — with Jadis Montijo

One of the biggest blind spots in beauty isn’t a new ingredient, procedure, or technology—it’s what happens after.

Every year, millions of people undergo cosmetic procedures, reconstructive surgeries, C-sections, cancer treatments, and other operations that leave lasting scars. Yet despite the emotional and physical impact scars can have, scar care has remained surprisingly overlooked by both the beauty industry and, in many cases, medicine itself.

This week, Carmine sits down with Jadis Montijo, founder and CEO of Motivo Scar Care, to explore why recovery deserves a much larger place in the conversation around healthy skin.

After undergoing gender-affirming top surgery, Jadis found himself frustrated by the scar-care products he was prescribed. When those products ultimately failed—leading to scar revision surgery—he partnered with renowned plastic surgeon Dr. Jonathan Keith to rethink an entire category from the ground up.

Together, they explore why scars are far more than cosmetic; how they shape confidence, identity, and healing; and why recovery may represent one of beauty’s next major frontiers.

Along the way, Jadis shares his personal journey of transitioning, the unexpected path that led him into entrepreneurship, and why building Motivo has become about far more than improving scars—it’s about helping people move forward after some of life’s most significant moments.

In this episode, you’ll learn:

Why scar care has remained one of beauty’s most overlooked categories;

How Jadis’s experience with gender-affirming surgery led to the creation of Motivo Scar Care;

Why recovery often falls into the gap between medicine and beauty;

How scars can affect confidence, identity, and emotional healing;

What differentiates modern scar-care products from traditional approaches;