Are Our Magic Shops Actually Making Any Money?

<p>From late night Murphy’s orders and stock stress, to impulse trick purchases, packaging debates, shipping headaches, and trying to figure out what magicians <em>actually</em> want… we get brutally honest about what it’s really like running an independent magic shop in 2026.</p><p><br></p><p>We also chat about:<br>• Seeing live magic shows and why they still hit harder than social media<br>• Ben Hart, Laura London, Faye Presto and the power of theatre magic<br>• The latest magic releases and what we’ve actually been buying<br>• Max Maven re releases and modern packaging<br>• Why pamphlets and printed instructions might need a comeback<br>• AI shopping, YouTube tutorials, and where magic is heading next<br>• Sponge balls. Again. Somehow.</p><p><br></p><p>Whether you run a shop, perform professionally, or just love magic, this one’s a proper behind the scenes chat between two people living it every day.</p><p><br></p><p>If you enjoy the episode, make sure to like, subscribe, and let us know your thoughts in the comments. We genuinely read them all.</p>