Episode 290: Basket Builders: How to Increase AOV With More Products

Episode Description What if increasing your average order value starts with something simpler than a new ad strategy or funnel?

In this episode, we're giving you a look inside Mentor Table, Smart Marketer's private mastermind and coaching community for established ecommerce founders and their teams.

Smart Marketer Founder Ezra Firestone uses Overtone and his other brands to show how expanding your product lineup creates more opportunities to increase the value of every customer. He breaks down basket builders, bundles, cross-sells, buy-more-save-more offers, and the merchandising strategies he's using across ecommerce and retail.

"You gotta be launching product. You gotta be upselling and cross selling, and you gotta be launching products that are relevant to your current lineup." – Ezra Firestone

Ezra also gets into the details of product-page merchandising, including why your image carousel matters so much, how badges and infographics can help communicate an offer, and how simple product recommendation quizzes can move shoppers closer to a purchase.

If you have a product that's already working and you're wondering where the next layer of growth comes from, this episode gives you plenty of ideas to test.

You Will Learn What Ezra means by a "basket builder"

Why expanding your product lineup can create new growth opportunities

How smaller, high-margin products can increase basket size

How bundles and buy-more-save-more offers can increase AOV

Why Ezra uses cross-sells and frequently-bought-together offers

How Overtone approaches packaging and merchandising for retail