42. Maison Ferrand: inside the Planteray rebrand with Alexandre Gabriel

If you’re part of the spirits industry, you probably know the name Alexandre Gabriel very well. The founder of Maison Ferrand is particularly well known in the worlds of Cognac, gin and rum. In this episode, Alexandre covers topics such as terroir and provenance and growth across the rum category, and speaks openly about his decision to change what was formerly known as Plantation Rum to the brand known today as Planteray, and all of the challenges that rebranding brought for a brand of this scale.

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