What If Your Next Sales Rep Is Software

I’m trying to stop the endless cycle of hiring, training, and turnover by leaning into AI-driven outreach instead of adding another sales rep. I walk through what I’m testing with Apollo.io, what went wrong on my first run, and how I’m rebuilding my lead list and email sequence to reach real local decision makers. • why staffing flakiness makes owners do every job at once • choosing automation over hiring for trade and barter education-heavy sales • what Apollo.io does well ...