
← The Unlock with Oliver Bruce17 jun · 19 min
How to Get Your Brand Cited by ChatGPT, Perplexity and Claude
How to Get Your Brand Cited by ChatGPT, Perplexity and Claude
The stakes are simple. In the first four months of 2026, 68% of Google searches ended without a single click. Across 680 million AI citations, just 15 domains captured 68% of all citation share. This is a winner takes all environment. If your brand is not in the top tier of cited sources for your category, you are invisible to AI.