Transactional Marketing vs. Brand Experience: What Makes People Want to Buy

Transactional marketing gives people the information they need to make a purchase. Brand experience creates the emotional response that makes them want it.

In this episode, Raquel explains how features, prices, promotions, and deadlines support a buying decision, why they can’t create desire on their own, and how a stronger brand experience helps products and services become the choice people already want to make.