Start Your Holiday Marketing Now (This Works Year-Round Too)

Your holiday sales are already being decided, even in the middle of summer. Raquel breaks down why sales are a "lagging indicator," meaning the results you get today are the payoff of marketing you did weeks or months ago. She walks through what that means for holiday promotions specifically, and why the same principle applies to any launch or push for momentum, any time of year. Plus, the hidden friction most businesses don't realize is working against them, and what creative direction actually means for a small business owner.