The $800 Billion Logistical Black Hole: Inside the Returns Economy | Pocket Byte #52

In this episode of The Wealth Effect, we look at the chaotic, hidden world of reverse logistics. For over a century, American retail thrived on a simple promise: "Satisfaction Guaranteed." Invented by 19th-century department store pioneers to eliminate the cutthroat rule of caveat emptor ("buyer beware"). It was the psychological safety net that turned us from wary hagglers into confident shoppers.