Unlocking the Power of Data and AI

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Are small businesses using AI to actually optimize their services? Or are they falling into the trap of using it just to streamline old processes? Discover how to establish a purpose-first AI strategy by using data to challenge your assumptions and transform your business with guest Sebastian Wernicke.

Sebastian Wernicke has worked in data for over two decades, helping companies extract real value from data to increase revenue, save money, and mitigate risk. He is the author of "Data Inspired," a guide on creating business cultures that leverage data not just for incremental optimization, but to discover new possibilities and drive transformational growth.

In this episode, learn why simply adding AI isn't a strategy, how data can be used to prove your business assumptions wrong, and where the true human advantage lies in an automated world.

Order Tom's book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make" at: https://winwinwealthstrategy.com/

00:00 - Intro.

02:40 - Using Data to Prove Your Business Assumptions Wrong.

08:05 - Practical Data Mining Strategies for Small Businesses.

10:41 - Identifying the True "Human Advantage" in Decision-Making.

13:59 - Prompting Tactics: Getting AI to Ask the Right Questions.

19:15 - Beyond Streamlining: AI and Complex Process Automation.

21:20 - Navigating the Risks of AI.