Insider Secrets: Negotiate The Best Deal for Your Car

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Buying a car is not only a challenging experience, but all the more stressful with today's rising prices. What does it entail for a buyer to walk into a dealership and have full control of the transaction? Join Tom Wheelwright as he discovers exactly what you need to negotiate the best deal for your car with his guest and author of This Car Sux!, Randy Pressgrove.

Randy Pressgrove is an automotive industry expert with more than 42 years of experience in sales and dealership development with Mazda, Toyota, Volkswagen, Audi, Porsche, and Kia. His new book This Car Sux!: Tales And Tips From A Life Of Wheeling And Dealing (Amplify Publishing, February 17, 2026) has been described as "Kitchen Confidential for cars"—part hilarious memoir, part consumer protection guide, and part epic saga of the American automobile industry. Randy Pressgrove is a distinguished member of the CEOWORLD Magazine Executive Council.

In this episode, explore exactly what you need for your next dealership visit- so you can drive away in your dream car on your own terms.

Order Tom's book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make" at: https://winwinwealthstrategy.com/

00:00 - Intro.

02:00 - Preparation: Steps to Arm Yourself with Information, Cash, and Resolution of Your Own Terms.

06:12 - How to Get a Better Car Deal.

07:59 - Determine YOUR Price Using the Invoice Price, Taxes, etc.

12:08 - How Does the Car Sit In the Dealer's Mind?

17:25 - How High Gas Prices Will Impact Car Sales Prices.

20:45 - Pricing for Electric Vehicles.