AI SEO Explained Why Updating Content Beats Publishing More | Jen Cornwell

SEO is changing faster than ever. AI search, conversational queries, and large language models (LLMs) are transforming how people discover and evaluate businesses online. In this episode of The Website Growth Show, Rana Shahbaz sits down with SEO expert Jen Cornwell to break down what AI SEO really means—and what businesses must do to stay visible. Jen shares why traditional keyword-based SEO is evolving into persona- and topic-driven strategies, and why understanding your customer journey is...