Why B2B Websites Fail to Drive Growth (And How to Fix the Messaging) | James Bridgman

Many B2B companies are working hard at marketing but still not seeing growth. In this episode of The Website Growth Show, Rana Shahbaz speaks with James about why most B2B websites fail to support business growth and how clearer messaging can change marketing results without increasing spend. James explains why unfocused positioning, feature-heavy messaging, and internal misalignment stop websites from working effectively. He shares practical insights on simplifying complex products, fo...