This is Product Marketing

← This is Product Marketing26 nov 2025 · 33 min

Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing

Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing26 nov 202533 min

<p>In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work.</p><p>For more information on AI and product marketing workflows, read Prashant Sridharan’s article “<a href='https://www.productmarketinghive.com/how-i-use-claude-to-build-launch-plans-from-chaos/'>How I Use Claude To Build Launch Plans From Chaos</a>“.</p><p>All rights reserved. © <a href='https://www.productmarketinghive.com/'>Product Marketing Hive</a>.</p>