Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down

<p>In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally.</p><p><br></p><p>For more information, please check out Gokul&#39;s article: <a href="https://www.productmarketinghive.com/a-four-step-framework-to-find-your-niche/" target="_blank" rel="noopener noreferer">A Four-Step Framework to Find Your Niche</a>.</p>