Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM

<p>In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch.</p><p><br></p><p>For more information, please check out Abhishek&#39;s article: <a href="https://www.productmarketinghive.com/your-gtm-plan-is-only-as-good-as-your-internal-enablement/" target="_blank" rel="ugc noopener noreferrer">Your GTM Plan Is Only as Good as Your Internal Enablement</a>.</p>