
← This Week In Ecommerce14 jul · 20 min
They Took Your Money and Told You to Call Your Bank
<p>It's bloody freezing, we're one week out from Online Retailer in Sydney (expect an impromptu Qantas Lounge recording), and before the conference chaos kicks off we've got a genuinely grim week of retail to unpack — three collapses, a national outage and a $40m loss.</p><p>The Stax saga got worse, and it's the one to read twice: customers who "bought" during the late-June pre-sale weren't paying for stock on a shelf — they were funding product that was never made, and now they're getting neither the goods nor a refund, with founders Don and Matilda pointing them to their banks for a chargeback. It's a masterclass in torching a brand on the way out. We get into that, plus who (if anyone) buys what's left.</p><ul><li>Prime's Australian distributor collapses with ~$85k in the bank and millions owed — the inevitable end of a hype brand that never converted the queues into a repeat purchase.</li><li>Stax's pre-sale buyers are left with no product, no refund and a "talk to your bank" — and that trust doesn't come back under new ownership.</li><li>A four-hour Telstra outage knocked out payments nationwide, and the real lesson is single-vendor reliance plus a crisis-comms scorecard (Telstra fronted it fast; Optus's ghost still lingers).</li><li>Retail spending is actually up — but only because over-65s lifted spend 14% year-on-year while younger cohorts contract, and most brands are still aiming at the shrinking half.</li><li>Adairs is prepping investors for a $40m loss that's really a Focus on Furniture write-down, not an operating collapse — the core brand's EBIT still grew 15%, and the squeezed middle of furniture is where the pain sits.</li><li>City Chic retreats from the US as unit economics and tariffs bite, while Uniqlo books a fifth straight record year — two opposite answers to "should you go global?".</li></ul>