This Week In Ecommerce

← This Week In Ecommerce1 sep · 14 min

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 151

Ooshies, AI Music Bans and a Golf Brand's Worst Week: TWIE 1511 sep14 min

<p>Solo week. Alex is off carving up the slopes in New Zealand (allegedly back next week — you said that last week too), which means it&#39;s just Mal, a jam-packed lineup, and a moment to mark a brutal 48 hours for pop culture that took Dolly Parton, Tim Curry and Peter Cullen within days of each other.</p><p>The story everyone&#39;s already talking about: Woolworths&#39; Ooshies giveaway added an estimated 1.5–2 percentage points to their sales growth in the first eight weeks of FY27, and dented Coles hard enough that a month of sales growth visibly slowed — all from a rubber toy clipped onto a $30 spend.</p><ul><li>Australia&#39;s music charts body ARIA has banned wholly AI-generated tracks from charts and ARIA Awards from 31 August, forcing a &quot;substantially human-made&quot; test after an AI-assisted Madonna cover cracked the top five.</li><li>A 90-year-old Mitre 10 franchise in Jimboomba, Queensland has won a Federal Court costs order clearing the way to sue Bunnings over a store opening next door.</li><li>Meta has agreed to pay up to $18 billion to settle a teen-safety case with 47 US states, with almost a third of that payment contingent on YouTube and TikTok matching its restrictions.</li><li>Woolworths&#39; Disney Ooshies promotion shifted genuine shopping behaviour — 39% of adults and 64% of parents with kids under 18 changed where they shopped to chase them — while raising real questions about plastic waste dressed up as recycling.</li><li>Golf brand Callaway split from creator group Good Good within a day of a co-branded ad backlash, in what&#39;s shaping up as one of the cleanest brand safety case studies of the year.</li></ul>