When Too Many Weather Warnings Cost Public Trust | TFT 8/25/2026

<p>TIDAL FLOODING TALK | Emergency manager and Meteorologist Ashley Morris (Gillespie County, TX) explains how local forecasts, honest uncertainty and stronger disaster planning can save lives. She also reveals why warning people about every worst-case scenario may cause them to tune out when real danger approaches—and what officials can do differently.<br /><br />Chapters<br /><br />00:00 Introduction to Ashley Morris and her background<br />02:04 Ashley’s early interest in weather and meteorology<br />04:01 Differences in emergency management between urban and rural areas<br />06:12 Effective weather communication and community engagement<br />08:07 Communicating uncertain weather risks and high-impact events<br />10:07 Tools and technology for flood response and mitigation<br />12:11 The importance of local emergency management capacity<br />14:01 Funding, training, and infrastructure for disaster preparedness<br />16:13 Public education and the role of community involvement<br />18:02 The significance of mitigation grants and infrastructure investments<br />20:06 Flooding events in Texas and emergency response strategies<br />22:03 Collaboration between meteorologists and emergency managers<br />24:00 The role of AMS and professional development in emergency management<br />26:03 Challenges of flood response in rural communities<br />27:59 Travel tips for West Texas and local attractions<br />29:07 Final thoughts and emergency management awareness month<br /><br />Experience Tidal Flooding Talk every Tuesday night, America’s leading show on coastal flooding resilience. Hosted by the New Jersey Coastal Coalition, which formed after Superstorm Sandy in 2012, it empowers leaders with dynamic workshops. Visit <a rel="noopener noreferrer nofollow" href="http://njcoastalcoalition.com" target="_blank">njcoastalcoalition.com</a> to learn more!</p>