How to build loyalty that creates fans. Not just buyers

<p>This is To Affinity &amp; Beyond; HyperFinity&#39;s decision intelligence for retail podcast.</p><p>For episode five, we&#39;re joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK.</p><p>The best loyalty programmes of 2025 look more like fan clubs than transaction schemes.</p><p>Tom and Sebastian explore how loyalty, personalisation and AI are reshaping the relationship between retailers and their customers.</p><p>There&#39;s more on our website: https://hyperfinity.ai/loyalty</p>