Why does personalisation need more than just data?

<p>This is To Affinity &amp; Beyond; HyperFinity&#39;s decision intelligence for retail podcast.</p><p>For episode three, we&#39;re joined by Rasmus Houlind, author of &#39;Hello $Firstname&#39; and Chief Experience Officer at Agillic.</p><p>Personalisation can be frustrating. It&#39;s been stretched to cover targeting, segmentation, automation and product recommendations - but more often than not, it fails to deliver. Rasmus explains how data alone isn&#39;t enough for successful personalisation - it also needs content and strategy.</p><p>PS This is our first remote episode and it&#39;s complete with video footage, plus some bonus slides.</p><p><strong>Resources</strong></p><p>You can find the models mentioned in the discussion here: <a href="https://www.omnichannelinstitute.com/en/resources">https://www.omnichannelinstitute.com/en/resources</a></p><p>The cards discussed are available here: <a href="https://www.omnichannelinstitute.com/en/personalizationcards">https://www.omnichannelinstitute.com/en/personalizationcards</a> </p><p>And order Rasmus&#39;s book here: <a href="https://amzn.eu/d/5yrgx12">https://amzn.eu/d/5yrgx12</a> </p><p>There&#39;s more on our website: https://hyperfinity.ai/loyalty</p>