254 | Cat in the Frat

Mike Medsker is the founder of Siv, a hospitality technology company focused on helping hotels respond to group sales inquiries faster without sacrificing the human touch. After building and selling his first company, Focal, Mike returned to entrepreneurship to solve one of the biggest revenue leaks in hotel sales: slow or missing responses to meeting planners. Susan and Mike talk about response speed, sales strategy, and smarter systems.

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What You'll Learn

• Why outbound prospecting still matters, even with a full pipeline

• How to protect institutional knowledge when top performers leave

• Why "build it and they will come" rarely works

• What really happens after a planner submits an RFP

• Why hotel leaders should secretly shop their own properties

• Why planner hours aren't the same as seller hours

• How Mike's own wedding venue search inspired Siv

• How small outreach tweaks that can double or triple appointments

• Why text messaging deserves a place in hotel sales