Encore: Trading social media for Substack: Using content to build a brand (Feat. SmartFlyer’s Kayla Douglas)

Trade Secrets is on a quick break this week, so please enjoy this encore episode. Here’s the article Jamie mentions in her updated intro, “How Substack became the hottest social media platform.”

In this episode, Trade Secrets is all about content — and why travel advisors should get theirs off social media and into an email newsletter. Kayla Douglas, director of content for SmartFlyer in New York, delves into the world of Substack with co-hosts Emma Weissmann and Jamie Biesiada.

This episode was sponsored by AmaWaterways.

Further resources

Kayla Douglas’ email, Instagram and Substack

SmartFlyer Core coverage

From TravelAge West: Five things we learned at SmartFlyer’s 2025 Core Conference From Travel Weekly: Will luxury travel slow down? One expert expects a dip in hotel rates Mentioned on this episode:

Substack Emma’s substack Flodesk Mailchimp Stephanie Lee’s most recent appearance on Trade Secrets Host Agency Reviews’ travel agency software profiles Need advice?

Call our hotline and leave a message: 201-902-2098

Email us: tradesecrets@travelweekly.com

Theme song:

Sock Hop by Kevin MacLeod