How Belief Shapes Performance With Assoc Prof Vince Kelly and Prof Paul Laursen

What if one of the most powerful performance tools isn't a supplement, a training method, or new technology, but belief itself? In this episode, S&C specialist Assoc Prof Vince Kelly explores the science behind the belief effect and how athlete expectations, coach communication, environment, and trust can meaningfully influence performance outcomes. From placebo and nocebo effects to coaching philosophy and practitioner credibility, this conversation unpacks why how an intervention is del...