When hiring a Fractional CMO makes sense (and when it doesn’t) with Sam Butterworth

<p>In this episode, we look at the pros and cons of bringing in a Fractional CMO (fCMO) and how to avoid it becoming an expensive hiring mistake. The discussion will help CEOs get clear on what’s really needed. </p><p><br></p><p>We cover what a good Fractional CMO looks like and when you might be better off hiring a more hands-on marketer instead. Sam and Craig also touch on:</p><p><br></p><p>• Why CEOs often resist the hard truths in marketing<br>• The pitfalls of fCMO engagements<br>• Why some who try to become fCMOs don’t succeed<br>• How to “hybridise” marketing ops with the right internal/external mix </p>