306 – Why Your AWS Marketplace Strategy Could Become a Single Point of Failure

Don’t get left behind on AWS!

Don’t get left behind on AWS!

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In this episode, we go deep inside the AWS Marketplace with Louise Strandoo, who spent nearly a decade building AWS’s marketplace business from the ground up and now leads partner development for AWS’s data, analytics, and storage practice.

We break down why operational excellence has to be in place before you ever enable your sales team, why executive sponsorship from the top of the organization is what keeps a marketplace strategy from collapsing into a single point of failure, and why product-led growth is no longer optional now that buyers, and increasingly AI agents, expect to try, buy, and deploy software without waiting on a human to close the loop,

https://www.youtube.com/watch?v=pwyAP7yVy3I

Key Takeaways

Success on AWS Marketplace requires a comprehensive framework like COST, not just a simple checklist of tasks.

Your product must be something customers actually want to buy, not a subpar offering used merely to test the waters.