
← Un Eff Your Finances4 aug 2025 · 7 min
What to do with RSU’s
<p>🎓💸 Got RSUs and college-bound kids?</p>
<p>Then you might be playing a dangerous game of financial Jenga — and Uncle Sam is just waiting to topple your tower.</p>
<p>In my latest video, I break down two real-life families navigating college costs, RSUs, and the ever-persistent tax goblin that shows up uninvited (and never brings snacks).</p>
<p>👨👩👦 The Daltons? College bills are <em>now</em>.<br />👶 The Simmons? Planning <em>way</em> ahead.<br />Different stages. Different strategies. One simple truth: <strong>planning always wins</strong>.</p>
<p>And yes — in the spirit of <em>Law & Order</em> — the stories are real, but the names have been changed to protect the innocent (and the occasionally tax-confused).</p>
<p>If you’ve got RSUs vesting and aren’t sure whether to sell, hold, or hide…<br />Watch this before you let the tax tail wag your financial dog.</p>
<p>📦 Bonus: I explain RSUs in plain English — no CPA required.</p>
<p>🎥 Watch the full video or catch the podcast version — your future self (and your accountant) will thank you.</p>
<p>#FinancialPlanning #RSUs #CollegePlanning #TaxStrategy #SmartMoneyMoves #FinancialAdvisor #HighIncomeFamilies #DunDun</p>