The new 4P's of marketing for leaders

For decades, marketers have relied on the traditional 4 Ps: Product, Price, Place and Promotion. But as the role of the CMO has evolved, so too have the skills needed to succeed as leaders.

Today, Jon and Kory introduce a new framework for modern marketing leadership, inspired by research Jon conducted with TikTok. Rather than focusing on the marketing mix, these five Ps focus on what today's leaders need to excel inside their organisations: People, Planning, Persuasion and Performance. (Plus a bonus P that isn't a P - Storytelling.)

Timestamps

00:00 - Start

00:48 - A new set of marketing Ps

04:38 - P1 - People

08:05 - P2 - Planning

14:57 - P3 - Persuasion

23:52 - P4 - Performance

28:55 - P5 - Storytelling