How to launch a brand from scratch

Launching a brand is one of the hardest things you can do. Today, Jon and Kory break down the principles they've learned from building brands, products and podcasts from the ground up.

They explore the three ingredients every successful launch needs: a crystal-clear value proposition, surrounding yourself with exceptional people, and the persistence to keep going when progress feels slow. Along the way, they discuss why we're often too close to our own ideas, how constraints can become a competitive advantage, and why the best launches rarely happen by accident.

Timestamps

00:00 - Start

00:48 - How hard is it to build a brand from scratch?

02:52 - The 3 things that need to be true for a succesful launch

03:24 - Having a clear value prop

10:55 - Are we too close to our own proposition?

15:02 - Surround yourself with greatness

20:50 - Persistence

23:59 - The power of constraint