Episode 230 | Want a higher closing rate? Do THIS - A Lesson from Motel 6 with Kay Miller

Send us Fan Mail When I was a kid on a family vacation, my dad always picked Motel 6 for our overnight stays. Clean room, fair price, no fuss — and every at checkout, he felt like he'd outsmarted the world. Turns out that economical, no-frills motel was teaching me one of the most important lessons in the Uncopyable framework: know your Moose. In this solo episode, I use Motel 6 (and one very expensive Four Seasons hot fudge sundae) to show you why chasing the wrong customer wrecks your closi...