Ep. 363 CONNECT QUICKLY WITH HIGH-STAKES AUDIENCES

Darren often says: "We must connect before we can educate, inspire or persuade." Today, Darren and Mark talk with veteran late-night comedy writer and Human Humor Detector Chris McGuire about the importance of connecting quickly. Chris lays out a proven strategy that will help any presenter to connect early and effectively…especially when speaking to high-stakes audiences.

SNIPPETS:

• You must connect early

• Audiences immediately want to know what's in it for them

• Become a pain point detective

• Show that you see them and you get them

• Use the language of the room

• Open a case file

• Verify you research

• Use 'bits' and 'run a comedic play' to do the heavy lifting

• Use location humor

• Use custom humor