Ep. 367 UNFORGETTABLE WRITING WITH VINCE ANTONUCCI

It's been said that great speeches aren't written; they're re-written. Today Darren and Mark learn the ins and outs of great writing from author/speaker/minister Vince Antonucci. His techniques are simple and practical, and when applied well, they will help you to become UNFORGETTABLE.

SNIPPETS:

• Be clear; clarity counts

• Simplicity and clarity are genius

• Avoid speaking in abstractions

• Never assume that your audience knows anything

• Avoid the curse of knowledge

• Be concrete instead of abstract

• Write the way you speak

• GHOST writing is really COLLABORATIVE writing

• The first chapter, sentence, and line are most important

• Edit at the word level