UP568 Real Time Economics: When the Clip is the Product

Few people sit closer to the epicentre of the sports digital economy than Daniel Kirschner. As co-founder and CEO of Greenfly, he oversees the connective tissue running between rights holders, athletes and fans; the infrastructure that turns a moment on the pitch into content on your phone within seconds. Creator strategy and the platform deals. How rights holders selectively route content to favoured creators (Goldbridge as proxy) and to TikTok/YouTube. Richard presses the FIFA-TikTok/...