Rethinking where UX research belongs | Joel Barr | #76

<p>Joel Barr, a UX engineer and software creation professional, reflects on why we need to rethink the place of UX research within organizations, arguing that researchers have much greater impact when they sit under operations rather than product. He explores the decline of field research, the importance of connecting UX to sales and customer success teams, and the risks of overrelying on AI and synthetic participants. Joel also advocates for measuring UX through business outcomes such as revenue, retention, and operational success rather than product-centric metrics, debating that only by proving its commercial impact can UX secure its future. </p><p><br></p><p>👉 <em>If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to </em><a href="mailto:geekspodcast@uxtweak.com"><em>geekspodcast@uxtweak.com</em></a></p><p><br></p><p><strong>🔎 Do you want to know more? Check out this episode at:</strong></p><p><a href="https://www.uxtweak.com/podcast/joel-barr-ux-research-in-organizations"><u>https://www.uxtweak.com/podcast/joel-barr-ux-research-in-organizations</u></a></p><p><br></p><p><strong>Episode highlights</strong></p><p>00:01:48 - Why UX Research should not sit under Product </p><p>00:08:08 - Servant leadership </p><p>00:11:40 - How companies benefit from having UX researchers in the field </p><p>00:16:27 - Will UX Research lose influence if moved under Operations?</p><p>00:21:23 - AI in UX research</p><p>00:26:10 - Connecting UX research with retention and sales metrics </p><p>00:28:12 - Summing up</p><p><br></p><p>👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the <a href="https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B"><u>episode with Stéphanie Walter</u></a>, where she talks about overcoming the challenges of enterprise UX: <a href="https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B"><u>https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B</u></a> </p><p><br></p><p><strong>About this podcast:</strong></p><p>Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. </p><p><br></p><p>🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: <a href="https://www.uxtweak.com/"><u>https://www.uxtweak.com/</u></a> 👈</p><p><br></p><p><strong>🐝 Where to follow UXtweak:</strong></p><p><a href="https://www.linkedin.com/company/uxtweak/"><strong>LinkedIn</strong></a> / <a href="https://www.instagram.com/uxtweak/"><strong>Instagram</strong></a> / <a href="https://www.youtube.com/@uxtweak"><strong>YouTube</strong></a> / <a href="https://www.facebook.com/uxtweak/"><strong>Facebook</strong></a> / <a href="https://twitter.com/UXtweak"><strong>Twitter</strong></a><br></p>