Gender and user experience: Improving UX for everyone | Danielle Jernberg | #68

<p>Danielle, a UX researcher at MasterCard, talks about the intersection of gender and user experience. She explains how users differ on 5 dimensions and how the differences in cognitive styles and problem-solving influence user interactions with products. Danielle also shares how she applies the GenderMag framework and inclusive research practices to improve the product experience for all user groups in FinTech. </p><p><br></p><p>👉 <em>If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to </em><a href="mailto:geekspodcast@uxtweak.com"><em>geekspodcast@uxtweak.com</em></a></p><p><br></p><p><strong>🔎 Do you want to know more? Check out this episode at:</strong></p><p><a href="https://www.uxtweak.com/podcast/bansi-mehta-legacy-systems/"><u>https://www.uxtweak.com/podcast/</u></a>danielle-jernberg-improve-user-experience-for-everyone</p><p><br></p><p><strong>Episode highlights</strong></p><p>00:01:41 - About Danielle  </p><p>00:03:19 - Danielle’s journey into FinTech as a UX researcher</p><p>00:05:15 - What is the GernderMag framework? </p><p>00:11:51 - Applying the GenderMag framework in FinTech </p><p>00:14:23 - GenderMag and gender biases</p><p>00:17:09 - How can applying GenderMag improve UX for everyone? </p><p>00:19:47 - Specifics of working in FinTech in Sweden </p><p>00:21:36 - Avoiding the wealth gap </p><p><br></p><p><strong>About our guest </strong></p><p>Danielle Jernberg is a Research Manager at Mastercard with nearly a decade of experience across digital product, UX, and user research. With a background in Psychology and Human–Computer Interaction, she has worked across fintech, finance, e-commerce, and consultancy, spanning leadership roles in digital product, technology commercialisation, and research. </p><p>Danielle specialises in turning complex qualitative and quantitative insights into clear strategic direction, partnering closely with product and design teams to champion evidence-based, human-centred decision-making at scale.</p><p><br></p><p>👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the <a href="https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B"><u>episode with Stéphanie Walter</u></a>, where she talks about overcoming the challenges of enterprise UX: <a href="https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B"><u>https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B</u></a> </p><p><br></p><p><strong>About this podcast:</strong></p><p>Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. </p><p><br></p><p>🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: <a href="https://www.uxtweak.com/"><u>https://www.uxtweak.com/</u></a> 👈</p><p><br></p><p><strong>🐝 Where to follow UXtweak:</strong></p><p><a href="https://www.linkedin.com/company/uxtweak/"><strong>LinkedIn</strong></a> / <a href="https://www.instagram.com/uxtweak/"><strong>Instagram</strong></a> / <a href="https://www.youtube.com/@uxtweak"><strong>YouTube</strong></a> / <a href="https://www.facebook.com/uxtweak/"><strong>Facebook</strong></a> / <a href="https://twitter.com/UXtweak"><strong>Twitter</strong></a></p><p><br></p>