Why CVPM Matters: Building Leadership That Lasts

I am happy to welcome Brenda Tassava Medina, CVPM, CVJ, MVLCE to the show today! Brenda is the president of Encore Veterinary Consulting, and she comes on the show to help me explore how the CVPM credential creates opportunities for veterinary leaders in both corporate and private practice, and she shares her own journey to earning the designation, why it transformed her confidence as a leader, and how it continues to open doors throughout her career. We also talk about why pursuing a CVPM isn't just about adding letters after your name; it's about strengthening the knowledge and skills that help you lead with purpose!

Our conversation centers on the unique advantages corporate practice managers have when they can spend less time buried in bookkeeping and more time analyzing financials, building action plans, and supporting hospital growth. Brenda and I discuss how understanding key performance indicators, working with financial experts, and presenting thoughtful business cases can help managers advocate for the resources that their teams need and how, whether you're requesting additional staff, new equipment, or operational changes, preparation and financial insight can make so much difference!

We also spend some time discussing communication and why transparency is one of the most valuable leadership tools that a good manager can have. Brenda offers some practical advice on becoming the connection between corporate leadership and your hospital team by understanding the "why" behind decisions and communicating that purpose with confidence. The two of us also discuss how strong relationships with medical directors, proactive conversations with corporate leaders, and consistent professionalism help build trust throughout an organization.

Brenda and I also reflect on the similarities between corporate and private practice, reminding listeners that while the environments might look different, great leadership principles remain the same. No matter where you work, earning your CVPM strengthens your ability to think strategically, advocate for your team, and grow as a leader, soif you have ever wondered whether the credential is worth the investment, then this episode is one that you definitely do not want to miss!

Show Notes: [0:35] - Today's sponsor is CareCredit!

[2:25] - Earning a CVPM strengthens leadership skills and equips managers to drive improvements in practice.

[5:23] - I argue that CVPM certification empowers veterinary managers with preparation, credibility, and professional growth opportunities.

[7:24] - Brenda explains how corporate settings allow CVPMs to focus less on policies and more on team growth.

[10:50] - We discuss how CVPMs help strengthen leadership partnerships by earning trust, credibility, and better decision-making skills.

[13:25] - Hear how Understanding finances helps veterinary managers lead effectively.

[16:37] - I point out how transparency and explaining the "why" behind changes helps build trust between teams and leadership.

[19:21] - It's important for CVPMs to communicate professionally while supporting and engaging their teams.