#31: Joey Isaacson, Nook | Building a DeFi Savings App for Non-Crypto Users

Episode Description

Today’s guest is Joey Isaacson, co-founder and CEO of Nook, a consumer savings app that connects everyday users to DeFi lending markets on Base. Joey spent five years at Coinbase leading design on earn, staking, and lending before building Nook to reach the 99.9% of people who’ve never touched DeFi. We talk about finding users on TikTok and Reddit instead of Crypto Twitter, why Nook won’t force-rebalance your funds, and how to build a business in consumer crypto.

Guest Links

* Joey Isaacson: https://twitter.com/joeyisaacson

* Nook: https://earnwithnook.com

* Nook Instagram: https://www.instagram.com/nookearnapp/

Host Links

* Ryan Rodenbaugh: https://twitter.com/ryanrodenbaugh

* Vaults.fyi: https://vaults.fyi

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