Creating world-class visitor experiences in museums - Lizzy Whirrity, Imperial War Museums

In this episode of the Wayfinding Xchange Podcast, we speak with Lizzie Whirrity, Head of Visitor Experience at Imperial War Museums, about what it takes to deliver a best in class museum experience.

They discuss visitor needs, operational realities, emotional journeys and the importance of clarity and consistency in cultural environments. It's a conversation that highlights how visitor experience is shaped by far more than exhibitions alone.

For museum and cultural institution leaders and experience designers, this episode offers valuable thinking on how people engage with complex public institutions.

Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.